Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

With traditional linear algebra textbooks, the course is relatively easy for most of the students during the early stages as material is presented in a familiar, concrete setting. However, when abstract concepts are introduced, college students often hit a wall. Instructors seem to agree that certain concepts (such as spanning,

This ebook, Financial Microeconometrics: A Research Methodology in Corporate Finance and Accounting (PDF) explores new topics in modern research on applied accounting and empirical corporate finance, especially the econometric analysis of microdata. Dubbed “financial microeconometrics” by the author, this concept unites both methodological and applied approaches. The ebook examines how

Theories of Personality, 9th edition, (PDF) provides a comprehensive foundation on the nature of personality theory, as well as its contributions to science. The coverage of each theory encompasses a biographical sketch of each theorist, related research, and applications to real life. Written by 3 preeminent psychology professors ― Gregory

Recent conceptualization of depressive, anxiety, and related “emotional” disorders stress their similarities instead of their differences. In response, there has been a movement in current years away from old-style disorder-specific guide for the treatment of these disorders and toward treatment approaches that emphasize on addressing psychological processes that appear to