Category: Textbooks

In American Government: A Brief Introduction 15th Edition (PDF), learn why does the American political system works the way it does? This major revision brings a renewed focus to the processes, institutions, and data that illuminate big questions about governance and representation in the United States. This latest 15th edition

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Understanding how cultural diversity links to international order is a pressing contemporary challenge. Building on ideas first advanced in Reus-Smit’s On Cultural Diversity (2018), Culture and Order in World Politics (PDF) advances a new framework for understanding the connection between culture and order in world politics. Through a ground-breaking interdisciplinary

With a combination of up-to-the-minute examples, cutting-edge research, and the latest available data, Essentials of Sociology 6th edition (PDF) by the star author team (Richard P. Appelbaum, Deborah Carr, Mitchell Duneier, and Anthony Giddens) gets sociology students thinking sociologically about what they are seeing in the news and on their

Europe is facing a contradiction: while governments try to control public spending, the demands on our healthcare systems continue to rise. The use of smart technologies and revolution can help to address the challenges faced by healthcare systems today, such as a shortage of healthcare professionals, an ageing population and