Category: Textbooks

Gregory Pence helped found the Bioethics field and has published in this area for over 40 years. In this textbook, Medical Ethics: Accounts of Ground-Breaking Cases, 7th edition, (PDF), Pence’s single, authorial voice integrates descriptions of some of the most famous bioethics cases and their issues. The textbook is the

The ebook Health Promotion Programs: From Theory to Practice (PDF) introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that include schools, workplaces, health care organizations, and communities. The 43 contributors to Health Promotion Programs focus on students and

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

The Future of Business 5th Canadian Edition (PDF) delivers a solid foundation in business principles and leading-edge business practices. This market-leading ebook is framed by using an integrative approach, showing the interconnectedness of various aspects of business: the impact of the business environment, the marriage of functional areas, and how

Mateer and Coppock, leading researchers in economics teaching who have consistently taught Principles of Microeconomics over a combined 40+ years, brought their innovative teaching experiences to this blockbuster textbook titled Principles of Microeconomics 2nd edition (PDF). They put economics into context by making it very relatable through carefully crafted real-world