Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

The supply of petroleum continues to decrease at an alarming rate, yet it is the source of a range of products — from diesel to gasoline to rubber, plastic, and synthetic fiber. Critical to the future of this commodity is that we learn to use it more efficiently and judiciously.

An invaluable resource for over forty years, Personality, 14th edition, (PDF) examines the fundamental concepts and theories of personality psychology while exploring new methodologies, contemporary research, and the latest technological advancements. Through a well-rounded blend of case studies, theory, and the latest research, this textbook identifies the structures and processes

Every second, a new person is subjected to tuberculosis (TB). Every untreated TB-infected person will infect 10-15 people every year. After the success of its predecessor, this new edition of Raviglione’s Tuberculosis: The Essentials, 4th Edition, (PDF) examines the new discoveries and observations of the main aspects of the disease.

Ignite your excitement about behavioral neuroscience with Brain and Behavior: An Introduction to Behavioral Neuroscience, 5th Edition (PDF) by best-selling author Bob Garrett and new co-author Gerald Hough. Hough and Garrett make the field accessible by inviting students to explore key scientific discoveries and theories using detailed illustrations and immersive