Category: Textbooks

Basic Statistics: Understanding Conventional Methods and Modern Insights, (PDF) for non-statisticians includes basic principles, concepts, and methods commonly used in applied research. What sets this textbook apart is the inclusion of the many advances and insights from the last half century when explaining basic principles. These advances offer a foundation

Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

For survey courses in Art History – Engaging, welcoming, comprehensive, and global Art History, Volume 1, 6th Edition, (PDF) brings the history of art to life for a new generation of students. It is international in scope, inclusive in its coverage, and welcoming and warm in tone. The guiding vision

Instructors consistently ask for a Human Biology 15th edition (PDF) textbook that helps science students understand the main themes of biology through the lens of the human body. Mader’s Human Biology 15e accomplishes the goal of improving scientific literacy while establishing a foundation of knowledge in human physiology and biology.