Category: Textbooks

This 12th edition of ‘Human Geography: Landscapes of Human Activities‘ (PDF) keeps the company and structure of its earlier variations. Like them, it seeks to present its users to the scope and excitement of geography and its significance to their daily lives and functions as informed residents. We acknowledge that

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

In this much anticipated first edition of Calculus for The Life Sciences (PDF), the authors present the basic canons of 1st-year calculus but motivated through real biological problems. The two main goals of the textbook are to provide college students with a thorough grounding in calculus concepts and applications, analytical

A concise, contemporary and clear presentation of immunological concepts This textbook, Peter Parham’s The Immune System 4th edition (PDF) emphasizes the human immune system and presents concepts with a balanced level of detail to describe our immune system works in detail. Written for medical, undergraduate, dental, veterinary, and pharmacy college

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly