Category: Textbooks

Studying engineering, whether it is electrical, mechanical, or civil, depends heavily on an understanding of mathematics. Bird’s Comprehensive Engineering Mathematics, 2nd Edition, (PDF) clearly shows the relevance of mathematical principles and shows how to implement them in real-life engineering problems. It purposely starts at an elementary level so that students

From the great authors Ian Whishaw, Bryan Kolb, and G. Campbell Teskey, An Introduction to Brain and Behavior, 5th edition (ePub/PDF) offers a unique inquiry-based approach to behavioral neuroscience with every chapter focusing on a central question (i.e., “How Does the Nervous System Function?”). The authors emphasize a distinctive clinical

The ebook Canadian Business Law 3rd Edition (PDF) provides a nice and comprehensive overview of business law from a legal risk management perspective. Students will gain a working knowledge of key concepts across multiple areas of law, including contracts, torts, employment, property, consumer protection, debtor-creditor, and more. A recurring new

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed