Category: Textbooks

A non-technical and concise introduction to microeconomics, emphasizing concepts over mathematics, with real-world applications and examples. A non-technical, easy, and concise introduction to microeconomics, emphasizing simple concepts over mathematics. Keeping in mind that sometimes even the most accurate model is not very useful in the real world, Prag’s Microeconomic Essentials

Principles of Human Physiology, 5th Edition integrates clinical connections and stimulating critical thinking questions in a clear and engaging visual presentation that makes it easy for you to understand, learn, and apply key physiological processes. The new 5th Edition includes even more assessment questions and dynamic new features including new

A Guide to Teaching Introductory Psychology (PDF) focuses on the critical aspects of teaching introductory psychology to undergraduate students. It includes ideas, tips, and strategies for effectively teaching this course and provides useful answers to commonly asked questions. A concise and accessible guide to teaching introductory courses in Psychology Begins

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Business Ethics: Methods and Application, (PDF) provides a new systematic approach to normative business ethics that includes the complex and numerous ethical challenges of modern business. It intends to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a systematic and