Category: Textbooks

Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging

With a combination of up-to-the-minute examples, cutting-edge research, and the latest available data, Essentials of Sociology 6th edition (PDF) by the star author team (Richard P. Appelbaum, Deborah Carr, Mitchell Duneier, and Anthony Giddens) gets sociology students thinking sociologically about what they are seeing in the news and on their

Written by an expert teacher in Accounting, the eighth edition of this popular textbook maintains all the features that have contributed to the ebook’s popularity: emphasis on the accounting equation, an even greater range of student activities throughout every chapter, an accessible and writing style, and extensive use of real-world

Why does peace fail? More particularly, why do some countries that show every sign of having successfully evolved from civil war fall once again into armed conflict? What defines why peace “sticks” after some wars but not others? In this enlightening study, Charles T. Call examines the factors behind fifteen

Full coverage of MEMS, electronics, and instrumentation and control in mechanical engineering. This 2nd volume of Mechanical Engineers’ Handbook 4th edition (PDF) covers MEMS, electronics, and instrumentation and control, giving you accessible and in-depth access to the topics you will encounter in the discipline: computer-aided design, design optimization, design for