Category: Textbooks

The Handbook of Investors’ Behavior during Financial Crises (ePub) provides fundamental information about investor behavior during turbulent periods, such as the 2008 global financial crisis or the 2000 dot-com crash. Contributors share the same behavioral finance techniques and tools while analyzing behaviors across a variety of asset classes and market

Cross-disciplinary and engaging, Practical Research: Planning and Design, 11th edition, (PDF) is an understand-it-yourself, do-it-yourself manual for planning and conducting research. Suitable for a wide variety of courses in basic research methodology, the textbook guides the students, step-by-step, from the selection of a problem, through the process of conducting authentic

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers

Discover the invisible world of microbiology and why it matters to human life Known for its exceptional art program and a great conversational writing style, Robert Bauman’s Microbiology with Diseases by Taxonomy, 6th Edition, (PDF) consistently focuses on why microbiology matters, particularly in health care. The taxonomic organization of the

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every