Category: Textbooks

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Business Insider calls The Entrepreneur’s Guide to Law and Strategy 5th edition (PDF) “perhaps the most useful business ebook you can ever read” and lists it among 25 must-read ebooks for entrepreneurs. The Entrepreneur’s Guide To Law And Strategy, 5e examines stages of starting a business — from start-up and

Preliminary mathematics textbook for college students on engineering and science degree and pre-degree courses. Its exclusive programmed approach takes students through the mathematics they need in a step-by-step fashion with a wealth of exercises and examples. Engineering Mathematics, 7th Edition, (PDF) stresses that students engage with it by asking them

For preliminary courses in Financial Accounting. A User-Focused Approach and Solid Foundation in the Construction and Analysis of Financial Statements for Use in Future Courses and Careers Financial Accounting: International Financial Reporting Standards (IFRS) carries on to give readers a strong foundation in the fundamentals of accounting and the fundamentals

Social Work Practice with Children, 4th edition (PDF) is a leading course textbook and practitioner resource for more than 20 years–now revised and updated–this ebook presents developmentally and culturally informed methods for helping children in school, family, and community settings. Author Nancy Boyd Webb provides vital guidance and tools for