Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

 Integrative Health Nursing Interventions for Vulnerable Populations, (PDF) provides nurses, practitioners, educators, clinicians, and students working with vulnerable and underserved populations with important information on effective wellness strategies to address insufficient nutrition, promote physical activity, and lessen perceived stress through an integrative health nursing framework. It starts with an overview

Students continue to turn to David Klein’s Organic Chemistry as a Second Language: First Semester Topics, 4th Edition (PDF), because it enables them to better understand fundamental principles, solve problems, and focus on what they need to know to succeed. This 4th edition explores the major principles in the field

Addiction as Consumer Choice: Exploring the Cognitive Dimension (ePub) explains addiction from a different perspective. A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at

Macroeconomics 21st edition (PDF) by expert authors McConnell/Flynn/Brue has long set the high standards for providing high-quality content to instructors and college students alike. Known for comprehensiveness, versatility, and persistent innovation, it has remained one of the most trusted and reliable choices for many principles of economics courses. The updated