Category: Textbooks

Recent conceptualization of depressive, anxiety, and related “emotional” disorders stress their similarities instead of their differences. In response, there has been a movement in current years away from old-style disorder-specific guide for the treatment of these disorders and toward treatment approaches that emphasize on addressing psychological processes that appear to

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Fundamentals of Quantum Mechanics, 3rd Edition (PDF) is a clear and detailed introduction to quantum mechanics and its applications in physics and chemistry. All required mathematics is clearly explained, including intermediate steps in derivations, and concise review of the maths is included in the textbook at appropriate points. Most of

For courses in banking and money, or general economics. A unified outline for understanding financial markets Mishkin’s The Economics of Money, Banking and Financial Markets, 12th Global Edition, (PDF) brings a fresh perspective to today’s major questions around financial policy. Influenced by his time as Governor of the Federal Reserve,