Category: Textbooks

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

Focusing on the critical role Information Technology (IT) plays in organizational development, the ebook Information Technology and Organizational Learning: Managing Behavioral Change in the Digital Age, 3rd edition (PDF) shows how to employ action learning to improve the competitiveness of an organization. Defining the current IT problem from an operational

Leadership: Research Findings, Practice, and Skills, 8th edition, (PDF) provides an ideal balance of essential theory and real-world applications, ideal for instructors who take a practical, skill-building approach to teaching leadership. The textbook is an integration of description, insight development, skill development, and prescription. Andrew DuBrin, a highly respected author and

Statistics for Business and Economics 8th global edition (PDF) enables readers to conduct serious analysis of applied problems rather than running simple “canned” applications. This PDF textbook is also at a mathematically higher level than most business statistics textbooks and provides readers with the knowledge they need to become stronger

For over twenty-five years, Rang and Dale’s has delivered the core basic and clinical science information required by students and healthcare practitioners worldwide. Authors H. P. Rang, J. M. Ritter, R. J. Flower, and G. Henderson have ensured that the Rang and Dale’s Pharmacology 8th Edition (PDF) of this easy-to-read,