Category: Textbooks

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

India’s Public Health Care Delivery, (PDF) describes the present terrible state of India’s Public Health Care Delivery, its miserable planning, and implementation. It argues that it can be remedied widely and effectively, using its ‘own already present’ resources. A radical re-evaluation of some inviolable ideas and discarding many of these,

Essential MATLAB for Engineers and Scientists, 7th Edition, (PDF) provides a concise, balanced overview of MATLAB’s functionality, covering both applications and fundamentals. The essentials are illustrated throughout, featuring complete coverage of the software’s menus and windows. Program design and algorithm development are presented, along with many examples from a wide

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers

The fully revised Introduction to Global Politics, 3rd Edition, (PDF) continues to offer a vital resource for students looking to describe global politics using a historical approach, firmly connecting history with the events of today. By incorporating theory and political practice at state, individua land global levels, students are introduced to major developments in