Category: Textbooks

You are a part of a social world on a planet that is home to about 8 billion people. This social world is filled with mystery, paradox, suspense, and outright absurdity. Discover how social psychology can help you make sense of your own social world with this interesting and accessible

Packed with the latest research and examples, bestselling Communication Between Cultures 9th Edition (PDF) equips readers with a deep understanding and appreciation of various cultures while helping them develop practical communication skills. Part I presents the study of communication and culture; Part II emphasizes the ability of culture to shape

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

Packed with updated research and findings, Schultz and Schultz’s Theories of Personality 11th Edition (PDF) gives college students a cogent and clear introduction to this dynamic field. Organized by theory, this bestselling textbook discusses major theorists who represent psychoanalytic, neopsychoanalytic, trait, lifespan, humanistic, behavioral, cognitive, and social-learning approaches, while showing the

Entrepreneurship: The Practice and Mindset (PDF) catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this latest new textbook emphasizes practice and learning through action. College students learn entrepreneurship