Category: Textbooks

Programming with Microsoft Visual Basic 2017 8th edition (PDF) is one of the best ebooks to learn programming in Visual Basic and is ideal for students who are total beginners to those who are somewhat profecient. Readers learn to master the fundamentals of effective programming while working through Visual Basic

Yeasts in Biotechnology and Human Health (PDF) discusses genome-based strategies to offer an all-inclusive understanding of yeasts in Human Health and as model organisms in fundamental research or industrial production. Using several Saccharomyces cerevisiae strains and numerous non-conventional yeast species isolated from diverse origins, it explains essential biological processes, the

A dynamic foundation to the global study of contemporary logistics. A market-leading textbook, Contemporary Logistics 12th global edition (PDF) explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, supply chain vulnerabilities caused by severe natural disasters, steadily increasing trade, and an

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to