Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Throughout its 22 year history, the authors of Plant Physiology and Development 6e have continually updated the ebook to incorporate the latest advances in plant biology and implement pedagogical improvements requested by adopters. This has made Plant Physiology and Development, 6th edition (PDF) the most comprehensive, authoritative, and widely used

How do the Syrian refugee crisis, the election of Donald Trump, and the increasing number of “walls” being built to control immigration affect our ability to communicate and function across cultures? The highly anticipated An Introduction to Intercultural Communication 9th edition (PDF) prepares today’s college students to successfully navigate our

Advances in Cosmetic Surgery (PDF) includes the latest breakthroughs and advances in the field of cosmetic surgery from a multi-specialty perspective. Members of our renowned editorial board, Gregory H. Branham, MD, FRCPC, Heather J. Furnas, MD, Jeffrey S. Dover, MD, Marissa MJ Tenenbaum, MD, and Allan E. Wulc, MD, FACS,

Ross and Wilson’s Anatomy and Physiology in Health and Illness 12e has been the number one choice for over a million college students since it first published, over 50 years ago. One of the world’s most popular etextbooks of anatomy and physiology, it introduces the structure and functions of the