Category: Textbooks

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

Marshall/Lapsley/Day/Shipman’s Clinical Chemistry, 9th Edition, (PDF) explains what happens to the body’s chemistry when affected by the disease. It offers introductory coverage of the scientific basis for biochemistry tests regularly used in medicine – including tests for the evaluation of organ function, diagnosis, and monitoring disease activity and therapy efficacy.

Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses

In Microeconomics 4th edition (PDF) eTextBook, best-selling authors Paul Krugman and Robin Wells’ signature storytelling style helps readers and economics students understand how economic concepts play out in our real world. The new 4th edition, revised and enhanced throughout, now offers holistic digital learning tools as part of SaplingPlus, a

Motivate your college students to develop their sociological imaginations in Our Social World. Focused on deep learning rather than memorization, Our Social World: Introduction to Sociology, 6th Edition, (PDF) motivates readers to analyze, evaluate, and implement information about the social world; to see the link between the world and personal