Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

A clear and student-friendly way to teach the fundamentals of C++ – For 2-semester courses in the C++ programming sequence, or an accelerated 1-semester course. Gaddis’ Starting Out with C++: From Control Structures through Objects 9th edition (PDF) covers control structures, arrays, functions, and pointers before objects and classes in Tony

Miller’s Cultural Anthropology, 8th edition (PDF) presents a balanced introduction to the world’s cultures, focusing on how they interact and change. Author Barbara Miller provides many points where students can interact with the material and encourages readers to think critically about other cultures as well as their own. Featuring the

The top textbook in sport and exercise psychology is back in a revamped Seventh Edition, and its fascinating introduction to the field raises the bar once more. Foundations of Sport and Exercise Psychology 7th Edition (PDF) provides a comprehensive overview of sport and exercise psychology for both students and new

Exploring Biological Anthropology 4e present a concise overview of biological anthropology, from very early foundations to the most recent innovations. Exploring Biological Anthropology: The Essentials, 4th Edition, (PDF) combines concise coverage of the foundations of the field with modern innovations and discoveries, helping anthropology students understand, and get excited about,