Category: Textbooks

India’s Public Health Care Delivery, (PDF) describes the present terrible state of India’s Public Health Care Delivery, its miserable planning, and implementation. It argues that it can be remedied widely and effectively, using its ‘own already present’ resources. A radical re-evaluation of some inviolable ideas and discarding many of these,

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

A complete, problem-solving approach for the brief Organic Chemistry course. Modern and comprehensive revisions to the streamlined Essential Organic Chemistry, 3rd Global Edition (PDF) focuses on developing students’ analytical reasoning and problem-solving skills throughout organic chemistry. Structured around reaction similarities and rich with contemporary biochemical connections, Bruice’s 3rd Edition opposes memorization

Readers gain a solid foundation in database implementation and design with the practical and easy-to-understand approach in DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, 12th edition (PDF). Filled with illustrations, diagrams, and tables, this market-leading textbook provides in-depth coverage of database design. Students learn the key to successful database implementation: proper

Legendary designer Ellen Lupton explains the creative process in another essential graphic design ebook. Graphic Design Thinking, (PDF) examines a variety of techniques to stimulate fresh thinking to arrive at viable and compelling solutions. Every approach is explained with a concise narrative textbook followed by a number of visual demonstrations