Category: Textbooks

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

With the renowned readability of the Lutgens/Tarbuck/Tasa team, the Essentials of Geology 11th Edition (PDF) continues to enhance both the approach and the visual presentation that has made this textbook a best-seller. This revision incorporates a new active learning approach throughout each chapter which offers the geology students a structured

This unique textbook, A Conceptual Guide to Statistics Using SPSS (PDF), helps college students develop a conceptual understanding of a variety of statistical tests by linking the ideas learned in a statistics class from a traditional statistics textbook with the computational steps and output from SPSS. Each chapter begins with

Films achieve their effects with sound as well as images. An ideal textbook for introductory film music courses Hearing the Movies: Music and Sound in Film History (PDF) brings music into the context of sound, and sound into the context of the whole film. The textbook explores film sound in

Duroudier’s Thermodynamics (PDF) includes 13 independent volumes that define how to perform the selection and calculation of equipment involved in the thirteen basic operations of process engineering, offering reliable and simple methods. Throughout these concise and easy-to-use books, the author uses his vast practical experience and precise knowledge of global