Category: Textbooks

Fundamentals of Structural Engineering 2nd edition (PDF) is an updated etextbook which provides a balanced, seamless treatment of both classic, analytic methods and contemporary, computer-based techniques for conceptualizing and designing a structure. New to the 2nd edition are treatments of geometrically nonlinear analysis and limit analysis based on nonlinear inelastic analysis.

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

A Problem-based Approach that Uses Real-world Examples and Modern Theories Managerial Economics and Strategy 2nd Global Edition (PDF) uses real-­world examples and issues to illustrate how economic principles impact business decisions. Emphases on contract and agency theory, game theory, managerial behavioral economics, and pricing are especially valuable to future managers.

Written by one of the leading authorities in Geotechnical Engineering, students and readers gain a valuable overview of soil properties and mechanics together with coverage of field practices and basic engineering procedures with Braja Das and Sobhan’s Principles Of Geotechnical Engineering 9th edition (PDF). This introduction to geotechnical engineering forms

Communication: Principles for a Lifetime 6th edition (PDF) was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the textbook around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana