Category: Textbooks

Real people making real choices Marketing: Real People, Real Choices, 9th Global Edition (PDF) is the only textbook to introduce marketing from the view of real people, who make real marketing decisions, at leading companies daily. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are applied,

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

The Equation of Knowledge: From Bayes’ Rule to a Unified Philosophy of Science (PDF) familiarizes readers with the Bayesian approach to science: teasing out the relationship between probability and knowledge. The author struggles to make this ebook accessible to a very broad audience, suitable for students, professionals, and academics, in

While Thinking and Writing About Law, (MOBI) is primarily geared toward law students, it should be available to anyone who wants to improve their abilities in legal analysis and communication. Written in a no-nonsense style, approachable, the ebook is divided into two parts. The first section guides readers toward an

Statistics is the science that focuses on drawing conclusions from data, by analyzing and modeling the data using probabilistic models. In An Introduction to Mathematical Statistics (PDF) the author describes key concepts from statistics and give a mathematical basis for important statistical methods. Much attention is paid to the sound