Category: Textbooks

Dubrin’s Fundamentals of Organizational Behavior, 6th Edition (PDF) is a concise, yet applied, textbook that integrates concise explorations of organizational behavior with managerial insight, self-assessment, skill development, and prescription. Designed basically for instructors who supplement their instruction, this text is also perfect for short courses, executive education programs, and exceptional

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

From components of successful PR programs to evaluation guidelines, this valuable resource, School Public Relations for Student Success (PDF) gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. Review “A practical and useful ebook that will be of value to all administrators

The highly anticipated Visual Anatomy & Physiology Lab Manual by Stephen Sarikas brings all of the strengths of the revolutionary Visual Anatomy & Physiology ebook (Martini/Ober/Nath/Bartholomew/Petti) to the lab. This lab manual combines a visual approach with a modular organization to maximize student learning. The lab practice consists of hands-on

From the future of work to the nature of our nearest relationships, how do we comprehend the connections between our personal troubles and broader public issues in society today? Public Sociology, 4th Edition, (PDF) highlights the relevance of a grounded sociological perspective to Australian social life. It encourages students to