Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Human Genome Informatics: Translating Genes into Health, (PDF) explores the most commonly used electronic tools for interpreting genomic information into clinically meaningful formats. By evaluating and comparing interpretation methods of whole-genome data, the ebook discusses the possibilities of their application in translational and genomic medicine. Topics such as translation algorithms,

A Speaker’s Guidebook, Text and Reference, 7th edition: A Speaker’s Guidebook 7th edition (PDF) is the best resource for public speaking on the job, in the classroom, and in the community. Praised for connecting with college students who use it (and keep it!) year after year, this tabbed, comb-bound textbook

Essentials of Systems Analysis and Design 6th Edition (PDF) is a briefer version of the authors’ highly successful Modern System Analysis and Design is a clear presentation of information, organized around the systems development life cycle model. Designed for courses needing a streamlined approach to the material due to course

This package features MyLab Management. Real managers, Real experiences  With a renewed emphasis on skills and careers, the new edition of this popular text can help better groom individuals to enter the job market. Robbins & Coulter’s Management, 14th Edition, (PDF) vividly illustrates effective management theories by including the perspectives of