Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Baye/Prince’s bestselling Managerial Economics and Business Strategy, 8th edition, (PDF) provides a complete solution designed to help college students use tools from game theory, intermediate microeconomics, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill’s Connect platform, the 8th edition provides instructors with new ways to

Coduto’s Foundation Design: Principles and Practices 3rd edition (PDF) includes the most noteworthy research and advancements in Foundation Engineering. Following a systematic approach of identifying major concepts followed by strategic design and analysis, the new and updated 3rd Edition teaches students not only how to understand foundation engineering, but to

The Middle Range Theory for Nursing, 4th edition (PDF) on middle range theory in nursing reflects the most current theoretical advances in the field. With 2 additional chapters, new content incorporates exemplars that bridge middle-range theory to advanced nursing research and practice. Additional content for DNP and Ph.D. programs includes