Category: Textbooks

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

In Gravetter’s RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, (PDF) he and Lori-Ann B. Forzano help college students see how exciting and interesting nonexperimental and experimental research can be. The textbook leads students through the research process from start to finish, including strategies and tips for generating research hypotheses

Introduction to Managerial Accounting, 7th edition (PDF) by Brewer/Garrison/Noreen is based on the market-leading textbook, Managerial Accounting, by Garrison, Noreen and Brewer. Garrison’s Introduction to Managerial Accounting 7e PDF is a briefer, more accessible, and thoroughly college-student-friendly etextbook that satisfies the basic needs of the managerial accounting student without unnecessary

Microbial Ecology of the Oceans, 3rd Edition, (PDF) includes new topics, as well as different approaches to subjects, dealt with in prior editions. The ebook starts out with a general introduction to the changes in the field, as well as looking at the predictions for the coming years. Chapters cover

Leading and Managing in Nursing, 6th Edition (PDF) offers an innovative approach to leading and managing by merging research, theory, and practical application to better prepare you for the NCLEX® exam and the transition to the practice environment. This cutting-edge textbook is organized around the issues that are central to