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The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new
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Well-integrated and clear, Managing Human Resources, 12th Edition, (PDF) uses the authors’ (Jackson/Schuler/Werner) well-established Integrative Framework for Managing Human Resources to explain specific human resource (HR) activities including recruitment, performance management, training, and compensation. An important learning objective for students using Managing Human Resources is to build an understanding of
The ebook Principles of Responsible Management: Global Sustainability, Responsibility, and Ethics (PDF) offers an scientifically sound, international, and strictly practice-related perspective. It is the first official textbook of the United Nations for the Principles for Responsible Management Education (PRME) academic network, and a reference ebook for companies of the United