Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

The 5th edition of this classic textbook establishes the standard for comprehensive coverage of immunology. Building from a solid foundation of skills and knowledge, trusted author Mary Louise Turgeon takes you from fundamental immunologic mechanisms and serologic concepts to the theory behind the procedures you’ll perform in the lab. Immunology

This textbook, Colmar’s Principles of Microeconomics: An Integrative Approach (PDF) provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach by putting the main findings of economics into a broader perspective; theories are critically reflected on from a philosophical standpoint and by comparing them to approaches

Introduction to Robust Estimation and Hypothesis Testing, 3rd Edition, (PDF) emphasizes the practical applications of modern, robust methods that can greatly improve our chances of detecting true differences among groups and true associations among variables. This revised ebook offers a thorough explanation of the foundation of robust methods, including the

Written by the renowned expert in the field, this textbook reviews the major new developments in envelope models and methods An Introduction to Envelopes: Dimension Reduction for Efficient Estimation in Multivariate Statistics (PDF) provides an outline of the theory and methods of envelopes, a class of procedures for increasing efficiency