Category: Textbooks

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

The ebook American Government: Institutions And Policies 13th Edition, Brief Version (PDF) , offers coverage of the 2014 and 2016 campaigns and elections; budget battles and the sequestration of funds; ongoing debates about gay marriage, immigration, and other key issues in American politics; and foreign-policy decisions on the Middle East,

Grasp the electrocardiography basics and identify arrhythmias accurately, with the freshly updated ECG Workout: Exercises in Arrhythmia Interpretation 7th Edition (PDF) ebook. Fully addressing the most common arrhythmias, this clearly worded textbook will take you step-by-step through expert ECG tracing interpretation methods, including differentiating among equipment use, rhythm groups, and

Cross-disciplinary and engaging, Practical Research: Planning and Design, 11th edition, (PDF) is an understand-it-yourself, do-it-yourself manual for planning and conducting research. Suitable for a wide variety of courses in basic research methodology, the textbook guides the students, step-by-step, from the selection of a problem, through the process of conducting authentic

Insightful and practical, Ferraro’s Classic Readings In Cultural Anthropology 4th edition (PDF) is an inexpensive, concise, and accessible reader that presents core historical and contemporary works that have been instrumental in shaping anthropological thought and research over the past several decades. Carefully edited by author Dr. Gary Ferraro, the textbook