Category: Textbooks

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

Michael Peters, Dean Shepherd, and Robert Hisrich’s Entrepreneurship 10th edition (PDF) has been designed to clearly instruct college students on the process of planning, formulating, and implementing a new venture. Management students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive

Kevin Archer’s eBook, The City: The Basics (PDF) provides a brief yet compelling overview of the study of cities and city life. The ebook draws on a range of perspectives – political, cultural, economic, and environmental aspects are all considered – to provide a broad comparison of the evolution of

For introductory courses in computer concepts, digital literacy, or computer literacy, often including instruction in Microsoft Office.  Using tech to teach technology! Best-selling Technology in Action Complete, 16th Global Edition, (PDF) uses practical content and hands-on projects to involve university students in computing tasks and skills they can implement at

Suitable for students with no experience in electricity and electronics, this volume, Automotive Electricity and Electronics in PDF, in the CDX Master Automotive Technician Series introduces college students to the basic tools and skills they need to perform electrical diagnosis in the shop. Using a “strategy-based diagnostics” approach, this ebook