Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

The publication of this ebook, Hendee’s Radiation Therapy Physics, 4th Edition, (PDF), more than 10 years on from the publication of the 3rd edition, provides a comprehensive and valuable update to the educational offerings in this field. Led by a new team of highly esteemed authors, building on Dr Hendee’s

This ebook, Progress in Materials Science and Engineering (PDF) presents recent advances made in materials science and engineering within Russian academia, particularly groups working in the Ural Federal University District. Topics explored in this volume include structure formation analysis of complicated alloys, non-ferrous metals metallurgy, composite composed materials science, and

Operative Techniques in Surgery, (PDF) is a new comprehensive, 2-volume surgical atlas that helps you master a full range of general surgical procedures. Perfect for residents and also experienced surgeons, it guides you step-by-step through every technique using short, bulleted text, full-color illustrations, and intraoperative photographs to explain exactly what

Gain a solid foundation in financial accounting to ensure you are prepared for future business courses and the real world with Warren/Reeve/Duchac’s market-leading FINANCIAL ACCOUNTING, 15th edition (PDF) eBook. This latest 15th edition helps you connect concepts to the bigger picture with features such as the new chapter opening schema