Category: Textbooks

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

Focusing on the critical role Information Technology (IT) plays in organizational development, the ebook Information Technology and Organizational Learning: Managing Behavioral Change in the Digital Age, 3rd edition (PDF) shows how to employ action learning to improve the competitiveness of an organization. Defining the current IT problem from an operational

Social Psychology, 14th edition (global version) [also known as the Social Psychology 14e Global edition – apart from the cover and ISBN number, everything else is the same] retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has

Perspectives on Occupational Therapy Education: Past, Present, and Future (PDF) draws a path forward for occupational therapy educators, adding the impact of historical context, contemporary issues and trends, and international standpoints on the development of the profession. With this mission in mind, Drs. Lenin C. Grajo, Steven D. Taff, and

Brock Biology of Microorganisms 15th Global edition (PDF) is the leading majors’ microbiology and microorganisms etextbook on the market. It sets the standard for accuracy, impeccable scholarship, and strong coverage of evolution, metabolism, and ecology. The 15th Global edition seamlessly integrates the most current science, paying particular attention to molecular