Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

A focused, invaluable guide to nonprofit legal terminology and definitions The Bruce R. Hopkins Nonprofit Law Dictionary (PDF) is a thorough professional reference for the definitions and terminology surrounding the law of tax-exempt organizations. Expert author Bruce R. Hopkins, the country’s leading expert in nonprofit law, draws upon more than

If you are looking for a fast, fun review that boils psychiatric and mental health nursing down to its most essential, must-know points your search ends here! Psychiatric and Mental Health Nursing Demystified (PDF) is a complete yet concise overview of this field, including pharmacology, neurobiology, psychiatric assessment, theoretical models

Very comprehensive, engaging, welcoming, and global – For survey courses in Art History – Art History, Volume 2, 6th Edition, (PDF) brings the history of art to life for a new generation of learners. It is international in scope, comprehensive in its coverage, and easy and warm in tone. The

Carbon Dioxide Sensing: Fundamentals, Principles, and Applications (PDF) provides the reader with a profound knowledge of fundamental principles, properties and preferred applications of diverse kinds of CO2 measurement. It demonstrates the advantages, disadvantages and limitations of several methods and gives a thorough overview of both possible applications and corresponding boundary