Category: Textbooks

Health: The Basics, Mastering Health Edition 12th edition focuses health coverage on real-world topics that have the greatest impact on readers’ lives, keeping individuals hooked on learning and living well. Along with dynamic new interactive content and media, this book retains its hallmarks of currency, attractive design, accessibility, focus on

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Different from any other OB textbook in the market, Dyck, Medcof, Neubert, and Waller’s, Organizational Behaviour, Canadian Edition, (PDF) enables students to look at OB through two lenses: the traditional, core concepts that emphasize how to make a company profitable, and the sustainable, collaborative, ethical and creative decision-making lens that

Wardle’s Writing about Writing 4th edition (PDF/ePub) has enabled tens of thousands of students to evaluate preconceptions about writing and research how writing works since its initial release. It accomplishes this by making writing the object of study. The textbook Writing About Writing includes “threshold concepts” regarding writing, which are

The Future of Business 5th Canadian Edition (PDF) delivers a solid foundation in business principles and leading-edge business practices. This market-leading ebook is framed by using an integrative approach, showing the interconnectedness of various aspects of business: the impact of the business environment, the marriage of functional areas, and how