Category: Textbooks

Psychology of Health and Health Care, 5th Edition (PDF) emphasizes understanding how psychological (e.g., emotions, cognitions, beliefs, personality), biological (e.g., heredity, physiological systems), and social (e.g., family, community) factors interact to affect health and disease. The key objectives of the course are to develop a comprehensive understanding of the biopsychosocial

Social media presents a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. Although, to most clinic managers and practitioners, digital media presents a sea of confusion that they cannot even start to know how to navigate. With more than 20 years of experience in

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Now reflecting a greater emphasis on today’s multidisciplinary approach to care, Critical Care Handbook of the Massachusetts General Hospital, 6th Edition, (PDF) remains your go-to guide for practical, comprehensive, and current information on medical and surgical critical care. The user-friendly, outline format is made for quick reference, providing reliable, hospital-tested protocols that

A practice-oriented learning system that breaks the traditional textbook mold To assist college students focus on the most vital concepts–and efficiently practice application of those concepts–Parkin/Bade’s Foundations of Microeconomics, 7th edition (PDF) is structured around a Checklist/Checkpoint system. The outcome is a patient, confidence-building program that enables students to use