Category: Textbooks

Moorman and Aaker’s Strategic Market Management, 11th Edition, (PDF) helps managers recognize, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The ebook provides decision-makers with concepts, methods, and procedures by which they can enhance the quality of their strategic decision-making. The revised 11th Edition provides management students in strategic

Linda S. Costanzo’s Physiology 7th edition (PDF) is the leading physiology ebook on the market, this bestselling title in the Board Review Series offers a concise, highly efficient review of all essential physiology concepts covered in the 1st and 2nd year of medical school, as well as more than 350

Climate Change and the Future of Democracy (PDF) will survey past and present struggles to democratize international institutions and will advance the argument that a new degree of accountability and transparency on a global scale is necessary to address the risk of climate change. The volume will evaluate how global

Emphasize the practical skills and important developments in business The recent events in global and domestic economies are presenting unparalleled challenges, excitement, and disappointments for businesses — and want for change in the introduction to business courses and textbooks. Ebert & Griffin’s Business Essentials, 12th Edition, (PDF) captures the widespread significance

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition