Category: Textbooks

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Rudolph’s Pediatrics 23rd edition (PDF) has virtually defined the pediatric field for over a 100 years, becoming one of the most important and well-respected pediatrics textbooks ever published. Renowned for its balance of treatment of disease and clinical features with underlying biological principles, this classic sourcebook has helped generations of

Polyoxometalates (abbreviated as POMs), also known as early-transition metal-oxygen anion clusters, is a large and rapidly growing series of inorganic compounds. POMs can be generally divided into two subclasses: isopolyoxometalates(IPOMs) and heteropolyoxometalates (HPOMs). The former refers to a class of isopoly compounds which contain the skeletal transition metal cations and

Sustainability: An Environmental Science Perspective, (PDF) presents an earth science-based overview of the challenges to sustainability. It offers a detailed study of climate change, in addition to energy, food, and water security across different regions. The author reveals the problems caused by current social and environmental practices and provides potential

Introduction to Pharmaceutical Analytical Chemistry, 2nd Edition, (PDF) enables students to gain basic knowledge of the essential concepts, techniques, and applications of the chemical analysis of pharmaceutical ingredients, drug substances, and final pharmaceutical products in biological fluids. An exceptional emphasis on pharmaceutical laboratory practices, like sample preparation and separation techniques,