Category: Textbooks

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in the consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with

Financial Statement Analysis: Basis for Management Advice (PDF) provides financial statements as a set of dynamic instruments that can be used for relevant, accurate, and timely financial decisions. It emphasizes the economic and financial conditions that cause statements to change and discover how businesses can manage debt, liquidity, and profitability.

Media & Culture: An Introduction to Mass Communication 11e (PDF) is the #1 introduction to mass communication textbook, is at the forefront of this dynamic course’s ever-changing world, addressing the most current issues of our time, such as the proliferation of fake news, the #metoo movement, the use and abuse

This ebook prepares college students to understand the risks and rewards related to investing in and financing both commercial and residential real estate. Techniques and concepts included in the chapters and problem sets are used in many careers linked to real estate. The textbook in this edition is also relevant

This award-winning science ebook uses the latest findings from brain-imaging technology and neuroscience research to take you on a journey into the human brain. Brain MRI scans and CGI illustrations reveal the brain’s anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as