The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s
With an exceptional approach to nursing care plans and NCLEX questions and tips, the popular Canadian adaptation of Brunner and Suddarth’s Textbook of Medical-Surgical Nursing shows main practice differences in Canada, ranging from the healthcare system to cultural considerations, to pharmacology, epidemiology, and more. Recognized for its strong nursing care
This advanced undergraduate Analytical Mechanics (PDF) textbook begins with the Lagrangian formulation of Analytical Mechanics and then passes directly to the Hamiltonian formulation and the canonical equations, with constraints incorporated through Lagrange multipliers. Hamilton’s Principle and the canonical equations remain the basis of the remainder of the text. Topics considered
Hematology and Coagulation: A Comprehensive Review for Board Preparation, Certification and Clinical Practice, 2nd Edition, (PDF) takes an easy-to-read and practical approach to understand hematology and coagulation at a suitable level for both board preparation and refresher courses. The ebook connects the gap between large textbooks and medical technology ebooks
The best-selling ebook Accounting Principles, 13th edition, (PDF/ePub) by Kimmel, Weygandt, and Kieso provides college students with a clear introduction to fundamental accounting concepts with an emphasis on learning the accounting cycle from a sole proprietor perspective. This ebook helps accounting students get the most out of their accounts course by