Category: Textbooks

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Engineering Mathematics 5th edition (PDF) is the unparalleled undergraduate etextbook for students of electronic, electrical, communications and systems engineering. Tried and tested over many years, this widely used etextbook is now in its 5th edition, having been fully updated and revised. This new edition includes an even greater emphasis on

One of the difficulties of teaching Principles of Economics is fostering interest in concepts that may not appear applicable to college students’ lives. O’Brien and Hubbard’s Economics 6th Global Edition, (PDF), with MyEconLab (not included in this sale), makes economics relevant by showing how real businesses use economics to make

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

Providing a wealth of perceptions on African modern and Modernist art from the mid-nineteenth century to the present, A Companion to Modern African Art, (PDF) features essays by African, North American, and European authors who evaluate the work of individual artists together with exploring broader themes like discoveries of new