Category: Textbooks

Internet Marketing Essentials (PDF/ePub) is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook includes 13 chapters of content that teach you the principles of search engine marketing, PPC, mobile marketing, social media marketing, landing page optimization, search engine optimization, and much

In a revised, updated, and considerably expanded new Sport, Theory and Social Problems, 2nd edition, (PDF) authors Adam White and Eric Anderson examine how the structure and culture of sport promotes injury, inequality, and complicity to authority at the non-elite levels of play in Anglo-American countries. By introducing college students

A key goal of environmental research is to inform policy and decision-making. Though, environmental experts working at the interface between policy, science, and society face complex challenges, including how to recognize sources of disagreement over environmental issues, communicate uncertainties and limitations of knowledge, and handle controversial topics like genetic modification

Resource Manual for Nursing Research: Generating and Assessing Evidence for Nursing Practice (PDF) has been comprehensively updated and revised to stress the link between research and evidence-based practice. The 10th edition of this classic textbook provides state-of-the-art methods for conducting high-quality studies. The for-purchase Resource Manual includes application exercises, models

Strategy is an introductory aspect of management education, whilst strategic thinking is an essential business skill. Absolute Essentials of Strategic Management (PDF) presents the absolute essentials of the field, emphasizing how the strategy works as a managed process. The author, an experienced management educator, presents a clear and concise structure