Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

The Wiley Handbook of Group Processes in Children and Adolescents (PDF) provides the first comprehensive, international reference on the critical topic of how children’s attitudes, beliefs, and behaviors are significantly affected by these memberships and that the influence increases through childhood. Children from infancy build attachments to significant others in

An Illustrated History of Health and Fitness, from Pre-History to our Post-Modern World, (PDF) explores the health/fitness interaction in a historical context. Beginning in primitive hunter-gatherer communities, where survival required adequate physical activity, it goes on to consider transformations in health and physical activity at subsequent stages in the evolution of

Ford/Bardes/Schmidt/Shelley’s American Government and Politics Today Enhanced 18th edition (PDF) is known nationwide for its unbiased, balanced, and modern coverage of constitutional, governmental, political, social, and economic structures and their processes. Thoroughly revised and updated, the Enhanced 18th edition includes expansive coverage of the 2018 elections, gender issues, and the

Healthcare Management, 2nd Edition (PDF) offers a comprehensive and systematic overview of the organizational forms and management instruments applied in managed care. Within the global discussion on the structure of healthcare systems, managed care is an increasingly vital topic. Over twenty years managed care approaches have basically influenced healthcare systems