Category: Textbooks

Integrating comprehensive coverage with an extensive variety of real-life cases, International Entrepreneurship, 3rd Edition, (PDF) gives you the tools you need to effectively launch international ventures in today’s hypercompetitive world. Popular author Dr. Robert D. Hisrich assists students and entrepreneurs develop global business plans, choose international opportunities, and decide the

Known for its effective and unique art program, conversational writing style, and author-created Video Tutor, Robert Bauman’s Microbiology with Diseases by Taxonomy, 5th Global Edition, (PDF) consistently stresses why microbiology matters, especially in health care. The textbook provides a multimedia learning experience, mobile-friendly, from new in-text Disease in Depth visual explorations

Reliability technology plays a key role in the present era of industrial growth, optimal efficiency, and reducing hazards. Ram’s Reliability Management and Engineering, (PDF) offers insights into current advances and developments in reliability engineering, and the research submitted is spread across all branches. It discusses interdisciplinary solutions to complicated problems

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

Communicating For Results: A Guide For Business And The Professions 11Th Edition (PDF), equips you with the basic techniques and concepts you need to successfully communicate in today’s business world, regardless of your current level of experience. Covering every aspect of the communication process, the textbook gives you a competitive