Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

The Relevance of Economics Through Real-world Business Examples Macroeconomics 6th edition (PDF) by Hubbard & OBrien makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever-changing global and US economy, the Macroeconomics 6th Edition has been updated with the latest developments using

Using Aspen Plus in Thermodynamics Instruction, (PDF) is a step-by-step guide for faculty and students on the use of Aspen in teaching thermodynamics Emphasizes the application of thermodynamics to real problems Makes it possible to easily merge Aspen Plus into thermodynamics courses without using in-class time Calculations and application examples

A new and expanded second edition of a highly successful ebook on world religions with a comparative approach which explores how 6 major religions are lived and expressed through their everyday practices, rituals and customs. A new edition of this major ebook, exploring the world’s greatest religions through their customs,

Gets them engaged. Keeps them engaged. Best-selling author Robert Blitzer’s Developmental Mathematics (PDF) use of realistic applications instantly piques college students’ curiosity about the presence of mathematical concepts in the world around them. These applications are apparent throughout the entire program – from his friendly writing style, awesome relatable examples,