With College Algebra Essentials, 5th Edition, (PDF), the esteemed Dr. Blitzer takes college student engagement with the mathematical world to a completely new level drawing from applications across all fields and also topics that are of interest to any college student (e.g., grade inflation, student loan debt, sleep hours of
Managing Organizational Change: A Multiple Perspectives Approach, 3rd Edition, (PDF), by Dunford, Palmer, and Buchanan, provides managers with a multiple perspectives approach to managing change, which identifies the variety of ways to ease change and reinforces the need for a customized and creative approach to fit different contexts. The third
With its focus on critical thinking and conceptual framework fundamentals, Gordon, Raedy, and Sannella’s Intermediate Accounting, 2nd Edition (PDF) gives college students the opportunity to develop problem-solving skills, apply their judgment, and work with real-world company financials. Thinking like an accountant isn’t just rote memorization of accounting rules. Rather, it’s
Economic concepts and techniques are communicated through a series of “big questions,” models that show how to present questions rigorously and work toward an answer. Lectures on Microeconomics (PDF) assists readers to master economic concepts and techniques by tackling basic economic and political questions through a series of models. It
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as