Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Meticulously crafted, college-student-friendly textbook that helps build mathematical maturity Mathematical Proofs: A Transition to Advanced Mathematics, 4th Edition (PDF) introduces students to analyzing proofs, proof techniques, and writing proofs of their own that are not only mathematically correct but also clearly written and presented. Written in a math-student-friendly manner, it

General, Organic and Biological Chemistry, 3rd Edition, (PDF) is different by design. By associating fundamental concepts of general, organic, and biological chemistry to the daily world, Janice Smith effectively involves students with extensive illustrations, bulleted lists, and step-by-step problem-solving. Smith writes with an approach that provides need-to-know information in a

An introduction to critical care that helps nurses deliver effective, saf care that optimizes patients’ outcomes. Understanding the Essentials of Critical Care Nursing 3rd edition provides novice critical care nurses with a firm foundation so that they are able to understand the complexities of care; deliver safe, effective care; and begin their transition

Health Care Information Systems, 4th Edition, (PDF) is the latest version of the acclaimed textbook that provides the basic knowledge and instruments needed to manage information and information resources effectively within a broad variety of health care organizations. It evaluates the major environmental forces that shape the national health information