Category: Textbooks

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Applied Behavior Analysis: Fifty Case Studies in Home, School, and Community Settings is a vital textbook for graduate students, practitioners, and researchers in child and school psychology, behavior analysis, counseling, learning and instruction, and education. This singular volume model critical thinking and professional development in keeping with best practices and

Called to Account 3rd edition (PDF) traces the evolution of the global public accounting profession through a series of scandals leading to mandated or voluntary reforms. Ever entertaining and educational, the ebook, Called to Account: Financial Frauds that Shaped the Accounting Profession 3e describes 16 of the most audacious accounting

Through a unique interdisciplinary perspective on quality management in health care, this textbook McLaughlin & Kaluzny’s Continuous Quality Improvement in Health Care, 5th edition, (PDF) covers the subjects of organizational behavior, operations management, and health services research. With a particular focus on Continuous Quality Improvement (CQI) and Total Quality Management

Rated by an independent panel as one the best introductory Global Health textbook for undergraduates, Global Health 101 3rd edition (PDF) is a concise, clear, and user-friendly introduction to the most critical issues currently in global health. It illustrates key themes with an extensive set of examples, case studies,and the