Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Essentials of Pediatric Nursing 3rd edition (PDF) is intended for Pediatric Nursing courses with an integrated pediatric curriculum. It provides a unique concept-based approach and nursing process focus that helps students go from concept to application by building on previously mastered knowledge from other courses. The new 3rd edition of

Now you can truly visualize economics with the most student-friendly economics textbook on the market: Irvin Tucker’s Microeconomics For Today 9th edition (PDF). Written by a national award-winning educator, MICROECONOMICS FOR TODAY 9E clearly presents concepts using a writing style that is engaging and clear, no matter what your current

Aimed at practicing obstetricians, gynecologists, and trainees in the specialty, Evidence-based Obstetrics and Gynecology (PDF) concentrates on the clinical practice areas of diagnosis, investigation and management. The first section of the book discusses evidence-based medicine methodology in the context of the two specialties. The second and third sections cover all

The first book of its kind providing complete information on oxide thermoelectrics This timely ebook, Oxide Thermoelectric Materials: from Basic Principles to Applications (PDF) explores the latest research results on the physics and materials science of oxide thermoelectrics at all scales. It covers the design, theory, and properties of thermoelectric